On-the-Go Profit Maximization from StarMobile

On-the-Go Profit Maximization for Multi-Family Housing (LRO®) In December 2014, StarMobile engaged with Atlanta-based The RainMaker Group to help transform the company’s existing desktop application used by multifamily housing reps, LRO®, into a mobile application for use on smart phones and tablets. The RainMaker Group’s LRO® desktop application enables multifamily housing operators to optimize rates and maximize revenue from apartment leases. The application is used to price more than one million units in North America and its end users are property managers that are often away from their desks and in need of accessing this critical information on the go. The RainMaker Group decided to undertake the task of extending this popular desktop application to mobile devices in order to meet the needs of their property manager end users. The RainMaker Group’s end users needed anywhere, anytime mobile access to the application’s core functions and data outputs, including pricing trends, competitor pricing and rent data. The RainMaker Group sought to complete their LRO® mobile application project within five months and reduce LRO® users’ common workflow down from 22 clicks/interaction on the PC to 15 on mobile. Initially, The RainMaker Group considered building a mobile solution in-house with internal or contract resources. However, when the company discovered StarMobile’s capabilities to enable a mobile version in five days rather than five months, at a tenth of the cost, the team commissioned StarMobile for the project.

 

On-the-Go Profit Maximization for Hotel Mangers (GuestREV®) In January 2015, StarMobile and The RainMaker Group worked together for a second time in order to extend The RainMaker Group’s flagship desktop hospitality application, GuestREV®, to mobile devices. The RainMaker Group was under pressure to generate a mobile version of their popular hospitality application due to their hotel manager users’ demand for an app. The desktop version of the GuestREV® software product integrates into any in-house hospitality booking system and delivers data on optimal pricing, profit and yield for hotel operators and managers. The RainMaker Group needed to deploy a mobile version of GuestREV® quickly and cost effectively. After having achieved success with their multifamily housing mobile app (LRO®) using StarMobile, the RainMaker Group team commissioned StarMobile a second time to extend the desktop version of this popular hospitality software application to mobile devices. The RainMaker Group sought to complete the GuestREV® mobile project in two weeks and reduce GuestREV® users’ common workflow down from 20 clicks/interactions on the PC down to 10 on mobile.

 

On-the-Go Profit Maximization for Multi-Family Housing (LRO®) Within five days, StarMobile delivered a mobile version of The RainMaker Group’s multifamily housing desktop application, LRO®, removing extra page navigations throughout the application and streamlining the overall workflow. StarMobile also extracted raw data and complex tables and delivered them in a mobile-friendly format. The project was delivered in five days rather than the anticipated five months, and at one-tenth of the anticipated cost. LRO® users’ most common workflow as reduced from 22 clicks/interactions on PC down to only 10 on mobile – exceeding the company’s initial objective and reducing workflow times for end users. The deployment was so successful that just weeks later, The RainMaker Group reached back out to StarMobile to work on a mobile version of the desktop version of their flagship hospitality product, GuestREV®.

 

On-the-Go Profit Maximization for Hotel Mangers (GuestREV®)Similar to what StarMobile enabled for The RainMaker Group’s multifamily housing application (LRO®), StarMobile was able to deliver the mobile app version of the GuestREV® software product in only five days, and for a fraction of the cost of developing the app in-house. The mobile solution launched ahead of The RainMaker Group’s anticipated schedule and at a tenth of the cost of developing in-house. The mobile version of GuestREV® enables hotel managers and operations users access to the software’s full suite of pricing functions and reporting in real-time on their smart phones. StarMobile was able to deliver mobilized version, with a native user experience, that displayed the raw data, in easy to consume graphs. GuestREV® users’ workflow has been reduced from 20 clicks/interactions to only 6 on mobile – exceeding the company’s initial objective and reducing workflow times for hospitality end users.

– LRO Video: https://drive.google.com/file/d/0B-ZZOx6YWjFqR0xWbEdac0ZWa0U/view?usp=sharing

– GuestRev Video: https://drive.google.com/file/d/0B-ZZOx6YWjFqTHZRdFJKWGJWeVE/view?usp=sharing

 

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